1 / 6Click: How to Make What People Want
Click: How to Make What People Want by Jake Knapp and John Zeratsky presents a Foundation Sprint for getting projects started by testing whether customers want the proposed solution. It combines ten lessons, a step-by-step playbook and examples for teams developing products or services.
At a glance
- Introduces the Foundation Sprint as a structured way to start projects and test whether a solution resonates with customers.
- Includes ten lessons and a step-by-step playbook.
- Examples and stories include Nike, Google, Slack and artificial intelligence research.
Reference price: $47.00
Price checked: Nov 13, 2026
View offerAhead of Black FridayExplore the selectionOften bought together
Pros and cons
Pros
- A concrete framework and playbook may help teams turn an initial idea into a product concept.
- The book is described as a practical, usable guide rather than only a discussion of product strategy.
Technical specifications
8 specifications| Publisher | Avid Reader Press / Simon & Schuster |
|---|---|
| Publication date | April 22 2025 |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 1668072114 |
| ISBN-13 | 978-1668072110 |
| Weight listed | 499 g |
|---|---|
| Dimensions | 13.97 x 2.54 x 21.27 cm |
Who is it for?
A good fit for
- Teams and founders deciding how to begin a new product, service or business project.
- Readers looking for a structured approach to explore customer demand before investing heavily.
Less suited to
- Readers seeking a technical manual or a guarantee that a project will succeed.
Customer reviews on Amazon
- 5 stars
81% 81% - 4 stars
13% 13% - 3 stars
5% 5% - 2 stars
1% 1% - 1 star
0% 0%
Customer feedback describes the book as insightful and straightforward, with a framework readers say they can apply to move from an idea toward a product concept. That reported practicality is especially relevant for readers seeking a process to use with a team. The overall rating distribution is largely five-star, though aggregate ratings cannot establish how well the method fits a particular project.
Positive themes
- Readers describe the content as insightful.
- Feedback highlights a useful and practical framework.
- The guidance is described as simple to apply.
Frequently asked questions
What is Click about?
It introduces the Foundation Sprint, a structured approach to starting projects and exploring whether customers want the proposed solution.
What practical material does the book include?
The listing describes ten lessons and a step-by-step Foundation Sprint playbook, along with stories from companies and research.
Who may find this book useful?
Founders and teams beginning a product, service or other substantial project may find its customer-focused framework relevant.
Alternative options
It's Not About the Mangos: Organizational Success Means Putting People First
$6.76
AI and the Octopus Organization: Building the Superintelligent Firm (Second Edition)
$9.95
Build Kickass Teams: Lead Boldly. Hire Intentionally. Forge a Team That Actually Gives a Damn. (The Operator's Edition Book 3)
$9.89
The Confident Board Member: A Modern Guide to Self-Fulfilling and Purpose-Driven Governance
$12.99
Decoding Money Serenity: The Hidden Psychology Behind Why You Feel Broke, Lonely & Scared and the System That Fixes It
$21.99
Unleash Your Greatest Potential: A Guide To Living Your Best Life
$16.99
Think For Yourself: A Practical Guide to Overcome Biases, Avoid Deception, and Cultivate Critical Thinking
$27.99
The ten commandments inherited from women: From the wounded little girl to the happy woman
$20.75
AI and the Octopus Organization: Building the Superintelligent Firm
$27.55
It's Not About the Mangos: Organizational Success Means Putting People First
$10.74
Build Kickass Teams: Lead Boldly. Hire Intentionally. Forge a Team That Actually Gives a Damn.
$23.99
There Is No Exam: Your Commute to a Happier Life
$8.99
