# Click: How to Make What People Want

Click: How to Make What People Want by Jake Knapp and John Zeratsky presents a Foundation Sprint for getting projects started by testing whether customers want the proposed solution. It combines ten lessons, a step-by-step playbook and examples for teams developing products or services.

- [Original product page](https://loonieperks.com/product/click-how-to-make-what-people-want-book)
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- Market: CA
- Language: en-CA
- Currency: CAD
- Category: Books, Music & Hobbies > Books, Music & Movies > Books & Comics
- Price: 34.91 CAD
- Previous price: 47.00 CAD
- Discount: 26%
- Price checked: 2026-11-13T12:12:57.209Z
- Rating: 4.7 / 5
- Reviews: 161

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## At a glance

- Introduces the Foundation Sprint as a structured way to start projects and test whether a solution resonates with customers.
- Includes ten lessons and a step-by-step playbook.
- Examples and stories include Nike, Google, Slack and artificial intelligence research.

## Pros

- A concrete framework and playbook may help teams turn an initial idea into a product concept.
- The book is described as a practical, usable guide rather than only a discussion of product strategy.

## Specifications

### Book details
- Publisher: Avid Reader Press / Simon & Schuster
- Publication date: April 22 2025
- Language: English
- Print length: 240 pages
- ISBN-10: 1668072114
- ISBN-13: 978-1668072110
### Dimensions and installation
- Weight listed: 499 g
- Dimensions: 13.97 x 2.54 x 21.27 cm

## A good fit for

- Teams and founders deciding how to begin a new product, service or business project.
- Readers looking for a structured approach to explore customer demand before investing heavily.

## Less suited to

- Readers seeking a technical manual or a guarantee that a project will succeed.

## Customer feedback

Customer feedback describes the book as insightful and straightforward, with a framework readers say they can apply to move from an idea toward a product concept. That reported practicality is especially relevant for readers seeking a process to use with a team. The overall rating distribution is largely five-star, though aggregate ratings cannot establish how well the method fits a particular project.
- Positive themes: Readers describe the content as insightful.
- Positive themes: Feedback highlights a useful and practical framework.
- Positive themes: The guidance is described as simple to apply.

## Frequently asked questions

### What is Click about?
It introduces the Foundation Sprint, a structured approach to starting projects and exploring whether customers want the proposed solution.
### What practical material does the book include?
The listing describes ten lessons and a step-by-step Foundation Sprint playbook, along with stories from companies and research.
### Who may find this book useful?
Founders and teams beginning a product, service or other substantial project may find its customer-focused framework relevant.

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- [AI and the Octopus Organization: Building the Superintelligent Firm \(Second Edition\)](https://loonieperks.com/visit/click-how-to-make-what-people-want-book)
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- [It's Not About the Mangos: Organizational Success Means Putting People First](https://loonieperks.com/visit/click-how-to-make-what-people-want-book)
- [Build Kickass Teams: Lead Boldly. Hire Intentionally. Forge a Team That Actually Gives a Damn.](https://loonieperks.com/visit/click-how-to-make-what-people-want-book)
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## Add-ons

- [Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days](https://loonieperks.com/visit/click-how-to-make-what-people-want-book)

## Images

![Click: How to Make What People Want — 1](https://loonieperks.com/i/AXhzQSn7iKydbZ3KEShaLReCVIVTiU17S01MTILBNI2Sb3TFxP4eFKwFqqWex-vDclKZbrMQH95wMvyclbQ9ScQs_M_3F8zpj7PvOSJI9UqwakibaRAr.jpg)

![Click: How to Make What People Want — 2](https://loonieperks.com/i/K8wI48M-for1YkN2ZtYoZjUmXm8EW-yJgFEjh4WkjKfLogct3b6ZMcd9glMV0xE3oHQHJzUZqzOQ72ULHhHMyLJYE107Z_kzOEnKn52Xt-qs3pTk_6rA.jpg)

![Click: How to Make What People Want — 3](https://loonieperks.com/i/DLsYgXeoQp-KKs2YlGOrS4ohkMfHXqnednIPtceCkJ1r6ol3vE5qs_hivx6sDaQ6uez64XeKsJsXZa6SOFjhD-RoMBSEA8YSLvBkeBFDe3xrokb6Bdap.jpg)

![Click: How to Make What People Want — 4](https://loonieperks.com/i/Yg6l1BSnkaLZl-Cd2tIQ-oTOdgA4H8dZmVE9jy-Xi9LHRXnlMCI_ggCXw_RgNpivBhuiREY5x1AXkoGFFoQzMbavUgJv_ZITvP4QLRByBazv1dsVphlo.jpg)

![Click: How to Make What People Want — 5](https://loonieperks.com/i/larPtqlhrvCDHh4xAluQYgNwlYT6ruiDCQ94lm93fjQUccAWVcwp1FY7mWbIuRjQzRzhZ1uYYG4cfijHwrdM1HAMPTQPNnXd1KEVwCTYhL7DbUaTmBSw.jpg)

![Click: How to Make What People Want — 6](https://loonieperks.com/i/eYzce9gmzLyDlCewmwT4d6N195QmwpXY5amJWt_orzfp_lGJtysYns0_aFfNy8BoaEznIUHfsLV_7iRL8UF410cNhiWTNC5vTvc2WGffu8a1ae0GoZF-.jpg)